About Us

Pretty Without Pink is for little girls who dare to dream big. Where you'll find ethically made clothing for girls that isn't pink.

Founded by a mama of two girls, Pretty Without Pink was born due to the frustration in finding an overwhelming amount of pink clothing for girls and a desire to create something different. 

The backstory...
It all started when I was pregnant with my first. The moment we found out we were having a girl, I immediately knew I didn't want her to be smothered by a sea of pastel pink. We wanted her to be born into a world of possibility, without being confined to a predetermined set of rules. Without having to fit into the limiting stereotype of 'pink for girls and blue for boys'.

Any mum will tell you that from the moment they announced they were having a girl, the pink gifts started rolling in. Which some people love, and that's ok! But for those who are sick of trying to find non-pink clothes for girls, you've come to the right place!

Ethically sourced
We only stock brands whose clothes are ethically made; either those who support fair working conditions, or whose clothes are hand made. We also like to support brands whose fabrics are sourced responsibly, who are conscious of their global footprint, and where possible, brands who are making a positive contribution to the world. See our list of brands here and what makes them so special. We're constantly adding new brands and have some exciting new things in the pipeline, so watch this space!

Our footprint
We're doing everything we can to minimise waste. Your purchases will be sent to you in 100% recycled and reusable poly mailers and wrapped in 100% recycled tissue. And because even the smallest details count, we've also chosen to use recycled shipping labels and biodegradable tape to help reduce our impact on the earth.

 


*NOTE: You may occasionally find clothes with a pink trim or a pink button or even pink within the pattern. We're not going to get pedantic about it! It's not about eliminating pink altogether, but instead curating a range of beautiful, ethically made clothes which are mostly made up of other colours. 

On Sale!

  • Sapling Child Bluebirds Lace Bodysuit
    Sapling Child Bluebirds Lace Bodysuit Sapling Child Bluebirds Lace Bodysuit
  • Sapling Child Bluebird Pants
    Sapling Child Bluebird Pants Sapling Child Bluebird Pants
  • Sapling Child Bluebird Dress
    Sapling Child Bluebird Dress Sapling Child Bluebird Dress
  • Broken Tricycle Long-Sleeve Ducky Tee
    Broken Tricycle Long-Sleeve Ducky Tee Broken Tricycle Long-Sleeve Ducky Tee
  • Broken Tricycle Long-Sleeve Star Drop Tee
    Broken Tricycle Long-Sleeve Star Drop Tee Broken Tricycle Long-Sleeve Star Drop Tee
  • Baobab Girl's Garden Print 50s Bodysuit
    Baobab Girl's Garden Print 50s Bodysuit Baobab Girl's Garden Print 50s Bodysuit