For little girls who dare to dream big

We believe that little girls should grow up feeling strong, powerful and capable of absolutely anything! 

We also believe in equality and fairness for all people. That quality matters, not just in the products we buy, but in the lives of those who make them.

We have carefully curated a beautiful range of girls' clothing, from newborns to five-year-olds, that is of the highest quality, is made under ethical working conditions, and of course, isn't pink! 

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Our story

It all started when I was pregnant with my first. The moment we found out we were having a girl, I immediately knew I didn't want her to be smothered by a sea of pastel pink. We wanted her to be bo...

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From the Blog

mad about mini ruby red long sleeve baby romper with frill sleeves

Mad About Mini - Funky & or...

March 14, 2019

If you're looking for stylish & organic children's clothing, it's hard to go past Australian brand, About Mini. Made from...

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aster and oak you make me smile organic girls long sleeve top

Take a walk through the mag...

February 22, 2019

When we first laid eyes on Aster & Oak's new collection, it was love at first sight. Although some of...

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