For little girls who dare to dream big

We believe that little girls should grow up feeling strong, powerful and capable of absolutely anything! 

We also believe in equality and fairness for all people. That quality matters, not just in the products we buy, but in the lives of those who make them.

We have carefully curated a beautiful range of girls' clothing, from newborns to five-year-olds, that is of the highest quality, is made under ethical working conditions, and of course, isn't pink! 

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About Us

Pretty Without Pink is for little girls who dare to dream big. Where you'll find ethically made clothing for girls that isn't pink. Founded by a mama of two girls, Pretty Without Pink was born ...

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From the Blog

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September 19, 2018

Creating a girlswear label may not have been the obvious business choice for a mum of three boys, but for...

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