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Welcome to Pretty Without Pink - the store for little girls who dare to dream big

Thanks so much for stopping by! Pretty Without Pink is a small business run by a mum of two little girls. Tired of being overwhelmed by a sea of pink in department stores, I wanted to create a place where you could find beautiful, quality clothing for girls (or boys!) in shades other than pink! 

It was also really important that we only stock brands whose clothes are ethically made. Every single one of our brands goes to great lengths to ensure their factories support ethical working conditions and pay their workers fairly. A large majority of our brands are also very environmentally conscious and only use GOTS certfied organic cotton. 

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