For little girls who dare to dream big

We believe that little girls should grow up feeling strong, powerful and capable of absolutely anything! 

We also believe in equality and fairness for all people. That quality matters, not just in the products we buy, but in the lives of those who make them.

We have carefully curated a beautiful range of girls' clothing, from newborns to five-year-olds, that is of the highest quality, is made under ethical working conditions, and of course, isn't pink! 

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About Us

Pretty Without Pink is for little girls who dare to dream big. Where you'll find ethically made clothing for girls that isn't pink. Founded by a mama of two girls, Pretty Without Pink was born ...

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From the Blog

oobi clothing girls summer playsuit in navy

Summer days and lemonade - ...

November 04, 2018

Can't wait for summer? Neither can we! Long hot days, BBQs, beach days, that smell of sunscreen and your little...

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