It all started when I was pregnant with my first. The moment we found out we were having a girl, I immediately knew I didn't want her to be smothered by a sea of pastel pink. We wanted her to be bo...
We believe that little girls should grow up feeling strong, powerful and capable of absolutely anything!
We also believe in equality and fairness for all people. That quality matters, not just in the products we buy, but in the lives of those who make them.
We have carefully curated a beautiful range of girls' clothing, from newborns to five-year-olds, that is of the highest quality, is made under ethical working conditions, and of course, isn't pink!