Wilson & Frenchy

Designed in Melbourne by an experienced babywear designer, Wilson and Frenchy is an Australian baby and kids brand, loved across the world for its subtle colour palette, hand drawn illustrations, playful graphics and soft bamboo blend knitwear.

Specialising in newborn to toddler babywear and muslin wraps, Wilson & French is the go-to brand for new mums and style conscious shoppers seeking beautiful gifts for friends and family. Wilson & Frenchy's prints take their cues from the beauty and wonder of the natural world, from the intricate pattern of a feather to cute little woodland creatures. Each season, its baby collections are meticulously collated to tell a story that is original, whimsical and beautiful.

Wilson & Frenchy is passionate about helping mums and the community, and pride themselves in ‘giving back’ with regular donations to non-for-profit organisations, orphanages and hospitals.

All Wilson & Frenchy cut n sew pieces are made certified Fairtrade, predominately with natural materials that are not only soft but durable. The current spring/summer 18 range is made sustainably in a certified Fairtrade factory in India, with strictly no harsh chemicals used in the process of production, to ensure its garments are suitable for sensitive newborn skin. Spring/summer 18 uses a bamboo/cotton blend.

Wilson & Frenchy knitwear is thoughtfully designed to keep little ones warm and protected. They use low-impact, non-toxic dyes and a superior blend of natural fibres; cotton, wool and bamboo that is soft to touch and breathable to keep your baby comfortable. It also washes well.