Oobi is an Australian children’s fashion, homewares and lifestyle label for girls. It’s a beautiful and thoughtful range of garments, designed with fun, colour and movement in mind! Oobi prides itself on its signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.

Oobi's cottons are printed by artisans in Jaipur, India who utilise screen printing or rotary techniques and even vegetable dyes in some garments. This ensures the ’stamp’ of the hands that make the garment, and that artisan skills are kept alive. Oobi works together with an ethical and considerate pursuit of all things beautiful.

Oobi's garments are lovingly made in India by a female-run family owned factory. Some 'vintage' or 'classic' pieces are made in China, again, by a women's collective and a factory 100% female-run and female-owned. Its designer and production manager have spent years traveling, working and collaborating with these creators and a respectful, mutually appreciative and ethical manufacturing process has been strictly adhered to.