OK! Dolls - Empowering dolls for girls, new to Pretty Without Pink

By Susin, Pretty Without Pink
on November 08, 2018

OK! Dolls empowering dolls for girls with inspirational careers

There has been a lot of talk lately about needing to end gender stereotyping in kids' toys. And for good reason! Those early childhood years are so formative - it's when children learn their place in the world and understand the possibilities they have open to them. 

When you look at the stats, women only make up 16% of Australia's entire STEM (science, tech, engineering and maths) workforce. Our society tells girls that these areas are for boys and those messages, no matter how subliminal, really make an impact. (A great video to watch is the girls toys vs boys toys experiment which shows just how subconscious our influence on our children can be) 

ok dolls marnie the marine biologist and violet the vet

And that's why we love OK! Dolls and are so excited to add them to Pretty Without Pink! If you're looking for an alternative to Barbie dolls, these are just the coolest, most empowering dolls for girls you can find. 

OK! Dolls have been designed for play - they break traditional gender stereotypes by allowing girls to imagine themselves as a scientist, a surgeon, a vet, a police officer. These are dolls who can be positive roll models for young girls, while also allowing them to have fun and be creative.

ok dolls astronaut toy for girls surgeon toy for girls

The plastic situation

One of the other issues with all those Barbie dolls (and cheaper knock offs) is the plastic. Just imagine all the mountains of plastic that will be used to make plastic kids' toys this Christmas? 

OK! Dolls are not only handmade by Kim, the designer, but they're stuffed with a super soft filling which is made from recycled plastic bottles! So not only are OK! Dolls aspirational dolls for girls, but they're eco-friendly and really doing their bit to reduce pollution. 

All our OK! Dolls are 30cm in length and available for $29 or free with orders over $120. Check out the full range of OK! Dolls here


Summer days and lemonade - Oobi's newest summer print

By Susin, Pretty Without Pink
on November 04, 2018

oobi clothing girls summer playsuit in navy

Can't wait for summer? Neither can we! Long hot days, BBQs, beach days, that smell of sunscreen and your little ones giggling as they run around wetting each other with the hose. Pure bliss. 

And we think Oobi's new lemonade collection encapsulates those lovely summer vibes. A gorgeous navy playsuit for girls with bright yellow lemons spotted throughout. Pair with the matching hat or headband for the perfect summer outfit! 

oobi clothing girls navy and lemonade print playsuit

What we really love about Oobi is their passion to making affordable ethical clothing for kids. We know how hard it can be to always shop ethical because the fact is, the price of well made, ethical clothing is so much more than what you'll find at most department stores. And for very good reason! But sometimes it can feel hard to justify.

And that's where Oobi really stands out. This gorgeous girls playsuit comes in at under $50. A great price for a gorgeous, ethically made girls romper that can be worn all summer long! 

Check out Oobi's full collection of ethical girls clothing here


I'm dreaming of a red Christmas - Christmas outfits for your minis

By Susin, Pretty Without Pink
on October 27, 2018

red linen christmas outfit for baby girl

I've you've been looking for the perfect Christmas outfit for baby, you are going to fall in love with the new Two Darlings red linen Christmas romper. Such gorgeous attention detail - from the ruffles down the front, the lovely wooden buttons and snap closures at the crotch. Available in sizes 0-3 months to one year. 

two darlings red linen christmas romper for baby girl

For little girls and toddlers, the Two Darlings red linen Christmas dress is an absolutely stunning dress for Christmas day and throughout the party season. Featuring cross-back straps and volume in the skirt, this is such a beautifully classic design that they're going to get so much wear out of. 

red linen girls christmas dress for toddlers and girls

Both the girls and baby Christmas outfits are made from 100% linen and lined with 100% cotton. Just imaging how cute they'll look wearing these outfits, opening presents on Christmas morning!!

Limited stock available. Shop the Two Darlings Christmas range here

girl wearing red linen christmas dress by two darlings


These shoes are made for summer - new Anchor & Fox girls sandals have arrived!

By Susin, Pretty Without Pink
on October 16, 2018

anchor and fox rose gold girls leather summer sandals

New Anchor & Fox girls sandals have just arrived - and right in time for the warmer weather! These girls and toddler sandals are all made from high quality, non toxic leather and all feature the same gorgeous style; a lace-up sandal with open toes and side cut outs. Perfect for sweaty little fit on hot summer days!! 

The most difficult thing will be choosing your favourite colour - seafoam, tan or rose gold. The seafoam is made from suede leather, while the tan and rose gold are gorgeously soft leather sandals. 

anchor and fox girls and toddler sandals in suede seafoam and tan leather

Make sure you measure your little one's feet to get the right sizing. And if you have any questions on sizing or anything else at all, please don't hesitate to get in touch!

Check out the full range of Anchor & Fox girls shoes here

Polka dots, mustard and unicorns - introducing Anarkid's new summer range

By Susin, Pretty Without Pink
on October 12, 2018

anarkid organic girls dress black and white spots

New Anarkid has arrived and there's so much to love about their new summer collection, The Dreamer. The entire range features bright colours (blues, mustards and monochrome) bold prints (spots, polka dots and unicorns) and all made with high quality, certified organic cotton.

anarkid mustard long sleeve girls dress and navy muslin girls dress

As well as a gorgeous range of summer dresses for girls and toddlers, we love how well all the pieces mix and match. Pair the navy muslin navy skirt with the block stripe leotard, the mustard leotard, or any of the tees. Team the mustard frill neck leotard with the matching mustard skirt, the navy skirt, or any of the bloomers. Just about everything can be mix and matched to create the funkiest little girl's wardrobe!

anarkid the dreamer sweater and mustard skirt girls frill neck leotard and navy muslin skirt

Oh - and did we mention unicorns? If you have a little girl who's a tad unicorn obsessed (we know we certainly do!) there's a whole range of funky unicorn options to choose from. From the long sleeve unicorn zip romper, to unicorn tees, unicorn leggings and the gorgeous sleeveless unicorn dress. 

anarkid girls unicorn dress organic unicorn baby zip romper

And of course, what we love most about Anarkid is that they believe so strongly in creating quality children's clothing that has been ethically made under fair working conditions.

Check out the full range of new season Anarkid here

Funky, stylish and a little bit retro - introducing our newest brand, Mad About Mini

By Susin, Pretty Without Pink
on October 08, 2018

mad about mini black paint stripe organic baby romper

We're so excited to announce we're now stocking ethical, Australian childrenswear label Mad About Mini. And oh my, what a season they have just released!

Their new summer range is full of vibrant prints and gorgeously stylish designs, all made with quality organic cotton. We don't like to play favourites but it's pretty hard not to fall in love with the stunning, mustard bather girl print. This one comes in a romper and matching headband, as well as an oversize girls t-shirt dress. The cutest design!
mad about mini mustard bather girl dress and baby romper

For those who love stripes, you can't go past Mad About Mini's cream and mustard stripe print. This one comes in a beautiful ruffle sleeve tunic dress as well as a t-shirt ruffle dress. Both made using organic cotton.
girl wearing mad about mini mustard stripe t-shirt dress and ruffle sleeve tunic dress
We're also loving the black and cement paint stripe romper - an absolutely striking, monochrome romper that can also be purchased with a matching headband. I mean...  how can you not love a matching romper/headband combo??

Introducing mama clothing.... !

Speaking of matching - our other exciting news is that for the very first time we've added some limited edition women's skirts! And not just any women's skirts - women's skirts that come with matching outfits for your minis! 
matching mummy and me clothing ladies skirt and matching girls toddler outfits

Yes that's right, Mad About Mini's gorgeous terracotta paint stripe women's midi skirt is the perfect treat for you, mama. It's made from the most luxuriously soft, GOTS certified organic cotton - it's honestly so buttery soft to the touch and is the perfect summer skirt.

And if you like to dress in matching mummy and me outfits, you can also choose from a range of matching outfits for your littles - including dresses, camisoles, skirts and baby rompers. All with that same terracotta theme and all made from the same soft organic cotton. 

Check out the full range of Mad About Mini clothing here. You will not be disappointed! 

New Oobi girls swimwear, sun hats and diamond flower dresses

By Susin, Pretty Without Pink
on September 23, 2018

oobi girls one-piece swimmers green peony with pink ruffle

You know summer is on the way when the swimwear starts rolling in! For the very first time, we've added girls and toddler swimwear to the site - and these are some pretty cute swimmers, we have to say.

Made with Oobi's bespoke green peony print, we have both full length bathers and two-piece girls bathers - with a choice of shorts or bikini bottoms. Gorgeously thick Lycra that won't go see-through and rated SPF50+. Oh - and did we mention we have matching Oobi sun hats for the complete 'green peony' beach look?

oobi girls and toddler swimmers green girls bikini and full-piece girls swimsuit

We've also just added some gorgeous new Oobi girls summer dresses. Oobi's adorable lilac diamond flower dress is a retro, 50s style cut with an A-line skirt. And Oobi's gorgeous yellow girls party dress comes complete with visible tulle underneath for that retro party look. 

oobi girls lilac summer dress and oobi yellow girls party dress

We're also loving Oobi's beautifully bright, yellow sun hat which can be worn with either the lilac or yellow dress.

To see the full collection of new Oobi girls summer clothes, click here.  

Q&A with Kaylea Wijaya, Designer, Melatiku

By Susin, Pretty Without Pink
on September 19, 2018

kaylea wijaya designer of tropical girlswear label Melatiku

Creating a girlswear label may not have been the obvious business choice for a mum of three boys, but for Kaylea Wijaya and her husband, designing tropical clothing for girls has become their passion. Inspired by the tropical islands and lushness of their surrounds, Melatiku's clothing is made in Bali by self-employed artisans who set a fair price for each piece - no sweat shops, no child labour. 

We caught up with Kaylea Wijaya, Melatiku's designer, to talk about the inspiration behind the brand, the steps Melatiku takes to be more sustainable and their passion for supporting the local community through ethical clothing production. 

Tell us a little bit about you and your family
I am a full-time mum of three boys and I design for Melatiku with my husband. He is from Java in Indonesia so our boys enjoy living in two cultures.
girl wearing melatiku tropical leaf playsuit
Talk to us about Melatiku – how did the brand come about?
Bali is one of those places you cannot come to without being inspired by colour and the tropics. After a few visits, my mind was buzzing with ideas for starting something that involved working with the gorgeous fabrics on offer here. After dabbling in cushions, ladieswear and bags, we decided our calling was to make clothes for girls who love adventures under the sun.

When we started our brand there were not any brands that focussed completely on tropical girls wear using bold and beautiful prints. Even today, I feel what we are doing is unique to anyone else out there. I think our fuss-free designs and the fact that we do not necessarily follow the trends of that summer mean that we are still a firm favourite for mammas.

Your clothing is ethically made in Bali – how important was this for you?

My husband and I believe in karma and so it is important for us to do right by those around us in all aspects of our lives. We also want to show our boys that you can be successful, whilst also caring for those who are helping you make it happen. We work with many artisans in Bali and Java and we know that ultimately without them, there would be no Melatiku. 

girl wearing melatiku long sleeve tropical floral girls dress
What was your process when it came to choosing how and where your clothing would be manufactured? 
For us it was a simple choice to produce in Bali as my husband is Indonesian and we needed to be able to speak the local language to really build the relationships with our artisans.
You use predominantly cotton and rayon – how does your fabric choices influence your designs?
Our clothing is for hot weather and we find that rayon and cotton are the best choices for this. Also rayon is perfect for our kaftans and dresses as the fabric hangs so well making them look gorgeous.
Do you think consumers are fully aware about the negative impacts of fast fashion? And if not, what do we need to do to correct it?
Melatiku is certainly in the slow fashion category. I think most people are aware of the negative effects of fast fashion. I think deep down everyone wants to buy clothes that are ethically produced, however I think until the price gap between ethically produced and fast fashion pieces reduces, it would be impossible to see a major shift in buying habits.

But we cannot and should not accept slave-like conditions, nor children being forced to work rather than receive an education.
How important is sustainability in the running of your business?
Sustainability is very important to us and we want to be a good role model for the next generation. We are currently cutting down on plastic by sending out items in a reusable natural cotton bag. We make our clothing with adjustable straps and elasticated sections so they can be worn for more than one Summer, and our high quality craftsmanship means our Melatikus can pass their beloved pieces to younger siblings or friends.
girl wearing melatiku blue tropical romper
What was the inspiration for launching your unisex range?
When my third son was born he inspired me to create some baby unisex pieces. I fell in love with monochrome and simple abstract prints. However, we have since thought about the direction of our brand and we will still be focusing on tropical-inspired girlswear.

If you could change one thing in the world for the next generation, what would it be?  
It sounds like a cliché but I would love for everyone to accept others for who they are and what they believe in. Bringing my boys up in a multicultural family has been a blessing and they have been immersed in different ways of life since they were little. There is too much going on in the world today that is rooted in strong personal beliefs and reluctance to show tolerance towards others. 

Two Darlings Spring Collection - it's all about the florals

By Susin, Pretty Without Pink
on September 13, 2018

two darlings spring collection floral rompers and girls summer dresses

Two Darlings is without a doubt one of our most popular brands and it's not hard to see why. They create the most beautiful, quality garments for girls and babies that are classically modern with a vintage twist.

two darlings floral baby romper vintage flutter sleevesThis season Two Darlings' spring collection is all about the florals! Their classic vintage baby romper is back with a divine floral print and ruffle sleeves. We've always loved dressing our baby girls in rompers over summer - being a one-piece you never have to worry about matching bottoms to tops. And when bub is getting mobile they're just flat out easier for them to get around in than little dresses (cute as baby dresses are!). Plus this little romper is so stylish it's perfect for around the house and out and about.

The Two Darlings bib dress for older girls comes in exactly the same floral print. Featuring absolutely stunning detail, it has a lovely lace trim around the bib and piping detail around the waist. The perfect little summer picnic dress.

two darlings floral girls summer dress with lace trim

And finally, the gorgeous Two Darlings white linen peplum top which pairs perfectly with their floral bloomers (which are really shorts for the older girls). The perfect every day outfit - the lovely peplum top has no zippers or tags so it's really comfy to wear and has a gorgeously flowy skirt to go over the shorts. A super stylish outfit that allows them to run and climb as they please. 

two darlings white linen girls peplum and floral bloomers girls shorts

Two Darlings' spring collection is currently available via pre-order and is expected to arrive, ready to ship by the end of September. Check out the new Two Darlings collection here

Florals, sunshine & happiness - welcoming our newest babywear brand, Wilson & Frenchy

By Susin, Pretty Without Pink
on September 07, 2018

wilson & frenchy long sleeve floral baby girl zipsuit

We are so excited to announce our newest baby brand, Wilson & Frenchy! An Australian babywear label hailing from Melbourne, Wilson & Frenchy is known for its beautifully intricate illustrations and high quality baby clothing & wraps, ranging from Newborn (0000) to size 1.
baby girl wearing wilson & frenchy yellow baby jumper lightweight summer mesh
Wilson & Frenchy's new summer line boasts a beautiful range of florals, yellows and neutrals, with a cotton/bamboo blend. There are just so many lovely pieces in Wilson & Frenchy's new rang that make for perfect summer staples as well as gorgeous baby gifts.
newborn baby girl wrapped in wilson & frenchy floral muslin wrap
We're ridiculously in love with their 'flora' print - beautifully bright coloured florals in zip rompers, bodysuits and muslin wraps. Their sunshine yellow print is also divine, and their range of lightweight summer cardigans and baby jumpers in hot coral, yellow and turquoise are perfect for those summer days that aren't stinking hot or when you're going out at night and need to prepare for a drop in temperature. 
baby girl in a basket wearing wilson & frenchy baby playsuit neutral wonderful print
For those who love their neutrals, you can't go past Wilson & Frenchy's 'wonderful' print. A gorgeously floral print in light grey and cream tones - sweetly feminine little baby playsuits and muslin wraps, yet very understated. Also the blue droplets print is very sweet for those who like their babes in something simple but lovely. 
baby girl wearing blue droplets wilson & frenchy baby girl ruffle playsuit and ecru cardigan
There's honestly so much to love about Wilson & Frenchy and we couldn't be more excited to have become one of Wilson & Frenchy's stockists. Check out the full range of baby girl summer clothes here.

Our newest arrivals

  • Poppy Harper The Label Vintage-Style Girls & Toddler Dress - Stone
    Poppy Harper The Label Vintage-Style Girls & Toddler Dress - Stone Poppy Harper The Label Vintage-Style Girls & Toddler Dress - Stone
  • Le Edit Organic Summer Dress - Sunshine
    Le Edit Organic Summer Dress - Sunshine Le Edit Organic Summer Dress - Sunshine
  • Le Edit Organic Summer Dress - Blanc
    Le Edit Organic Summer Dress - Blanc Le Edit Organic Summer Dress - Blanc
  • Le Edit Organic Summer Dress - Sky Blue
    Le Edit Organic Summer Dress - Sky Blue Le Edit Organic Summer Dress - Sky Blue
  • Le Edit Headbands - Stone, Blanc or Sunshine
    Le Edit Headbands - Stone, Blanc or Sunshine Le Edit Headbands - Stone, Blanc or Sunshine
  • Le Edit Marni Singlet - Sunshine
    Le Edit Marni Singlet - Sunshine Le Edit Marni Singlet - Sunshine

From the Blog

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OK! Dolls - Empowering dolls for girls, new to Pretty Without Pink

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oobi clothing girls summer playsuit in navy

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