Mira is the author of Essentially Mira. She talks about her incredible journey of starting a business at 45 and building a brand instantly recognizable in the luxury Ayurveda market.
The final chapter of her book begins with Kulkarni saying that she has come to a point where she can look back at who and what fate has done to her. “As a young girl, my confidence was not as high as it should have been. In retrospect, however, I realized that I didn’t have a lot to be confident about. The age of adolescence is a time when a teenage girl comes of age in many ways, forging her own identity. Forest Essentials recognizes this phase of ancient Ayurveda as Yuvati and brings it to life through the Yuvati Selection.
Maleesha Kharwa is a 14-year-old content creator. She has 217,000 Instagram followers and is the face of this campaign. Kulkarni claims it was an “instant connection” when they first met. Kharwa, who often adds the hashtag #theprincessfromtheslum to her posts, dreams of becoming a model and dancer. Robert Hoffman, an actor she auditioned for, now works with Kharwa and her family to support her in her studies and help her achieve her artistic goals. She is one step closer to her dream with the Yuvati selection, beginning with Kharwa’s education. “This is my most important job to date, and it has made a massive difference in my life. She says that although I would love to be a model one day, education will always be my priority.
The Yuvati collection is designed for teenagers and younger generations. It contains gentler formulas to help their skin develop. The Yuvati Ritual Box, which includes seven products for the face and bath, and the Yuvati Ritual Kit, with four products, contain ingredients such as silver, zinc, and pearl that work together to nourish and moisturize the skin. They also reduce pigmentation, acne scars, and blemishes. We support Maleesha’s dreams through our Yuvati Collection and help Project Paathshala empower young minds. The brand will donate 10% of the Yuvati Selection to Project Paathshala to give children from poor backgrounds education and the chance to make India a better place. Forest Essentials will be promoting the idea of dreams, and Maleesha will be the campaign’s face. Kulkarni says that dreams can be for anyone, no matter your dreams and that all dreams matter.
Kharwa is determined to give back and is excited to begin a project with Hoffman to help others achieve their dreams. Kharwa’s determination and fearlessness sign that she is on the right track to reaching her goals. For now, though, her only thought is that the Yuvati program will ensure that she doesn’t have to miss a meal to ensure that her brother and I can have dinner. This is exciting for me!”
